BTEC LEVEL
3 SUBSIDARY Diploma IN Creative Media Production (QCF)
Unit 62:
DIGITAL VIDEO PRODUCTION FOR INTERACTIVE MEDIA
User
generated media:
SUNNY by
Bakerstuts (skate edit)
This video
is A edit of different upcoming urban skaters around the California region made
for entertainment purposes. It was made for a contest that had big names in the
editing community that entered for the contest as it has good quality skating
clips that are 120 fps. The edit is named ‘’sunny’’ as its in California and
also the song is called ‘’Sunny’’ -
The Hippie Sabotage, Baker also uses a bright vibrant color correction to
emphases the sun. The edit is just showcasing the different skateboarders and
introducing them.
The target audience audience
of this video will be for people that mainly enjoy skateboarding and people who
appreciate the editing and that are inspired to edit.
This video was on youtube,
twitter, facebook, vimeo and dailymotion
This video was produced 100%
on after effects as he used different positioning and scaling transitions that
use expressions that you can only do on the program. The image quality is very
nice as he uses magic bullet looks to color correct the footage to give it a ‘’sunny’’
look as the edit is called sunny and the color correction amplifies the bright
lights in certain areas. Also he uses 3d element and 3d motion tracking to
introduce the skaters in text.
Charlie bit my
finger:
1. This video was a viral sensation and was
completely user generated as you can tell by the bad quality video quality and
sound quality. There are 3 people in this video but the two brothers are on
camera as the dad is filming. It shows the two brothers sitting down in the
living room as Charlie keeps nibbling on Harry's finger and harry playfully
says ''Charlie bit my finger!'' but then Harry puts his finger another time but
this time Charlie bites down harder and causes harry to shout ''ouch'' in pain
after keeping his finger in there for well over 5 seconds; Charlie then
releases his finger and starts to giggle after that Charlie cutely says again
that ''Charlie bit my finger!''
The target
audience of this video is nobody as it was just uploaded to YouTube without
knowing it would be one of the most viewed videos on the internet with over 842
million views but it was also posted in the early times of Youtube as it was
posted in 2007. The video was posted everywhere some examples: facebook, vimeo,
dailymotion and YouTube. it was shared by a lot of people.
The purpose of
this video was to show the two brother’s little brother’s shenanigans and also
to get a laugh out of people.
The image and
sound quality itself is quite bad as it was in 2007 and there wasn't any
household HD cameras at the time. It looks like it hasn't been edited at all
and has just been uploaded through the camera roll.
Always
#likeagirl:
In this advert
it is made in an interview way too keep the meaning of this advert real as
seeing the filming equipment makes it feel more real life then if was to be
done without any showing, the sound and image quality was good quality though.
The company gathered a mixture of men and women from different ethnicities and
ages and interviewed them to say what does the meaning of ''like a girl'' mean
to you and their aim was trying to beat the stereotype and overcome it.
The target
audience is mainly younger women and men as the people in the advert are meant
to resemble the people at home.
This video has
been on various digital platforms such as YouTube, Facebook and TV and it has
been shared many times to try and get the word out; the video on YouTube has 62
million views!
The purpose of
this video was to try and get the saying ''like a girl'' not have a negative
meaning but a positive and to make girls feel more comfortable in themselves.
Nike:
Unlimited you
https://www.youtube.com/watch?v=VEX7KhIA3bU
In this ad, it
goes through different sports and different normal people with the Nike brand
being enforced and visually promoted in mostly every scene as a narrator talks
in the background about the different people and also to them. As the video
continues the video starts to get a bit more intensive and extreme and
different sporting celebrities start to appear. The ad is only 1 month old and
already has 36+ million views!
The target
audience is primarily day to day normal people that play sports.
This advert
appeared on Twitter, YouTube and national television.
Nike wanted to
get it out there that with their product you can improve your skills and become
a better sport's person as they believe that their product improves agility and
also this ad implies that top sportsmen and sports women use their brand; this
backs up that their product is one of the best out there.
The advert was
very well made the music in the background is jolly and the advert is very fsat
pace so its not boring. The editor used time remapping/velocity to slow down
and fast up the clip also they used 3d motion tracking when the ''just do it''
text breaks.
